SPACE Matrix

Strategic Position and Action Evaluation (SPACE) Matrix is a tool used to determine what type of strategy a company should undertake. The SPACE grid has four quadrants, each proposes an alternate temperament of a system:

• Aggressive: attractive industry with stable economic condition

• Competitive: attractive industry with relatively unstable environment

• Conservative: low growth industry but stable market

• Defensive: unattractive industry & competitive market

The SPACE Matrix investigates two internal & two external vital measurements the decide the organization's stance in the business.

Internal strategic dimensions:

• FS: Financial Strength (Y axis; values varies from +1 to +6)

• CA: Competitive Advantage (X axis; values varies from -1 to -6)

External strategic dimensions:

• IS: Industry Strength (X axis; values varies from +1 to +6)

• ES: Environmental Stability (Y axis; values varies from -1 to -6)

Here is the SPACE Matrix analysis of our brand:

Our brand falls in the Aggressive category. The following actions would be potential options for a company in this position:

• Focus on products that can really compete with other businesses

• A focused marketing campaign to gain a larger market share

• Focus on offering competitive price without compromising on quality

• Look for potential companies to take over and increase the market share