Strategic Position and Action Evaluation (SPACE) Matrix is a tool used to determine what type of strategy a company should undertake. The SPACE grid has four quadrants, each proposes an alternate temperament of a system:
Aggressive: attractive industry with stable economic condition
Competitive: attractive industry with relatively unstable environment
Conservative: low growth industry but stable market
Defensive: unattractive industry & competitive market
The SPACE Matrix investigates two internal & two external vital measurements the decide the organization's stance in the business.
Internal strategic dimensions:
FS: Financial Strength (Y axis; values varies from +1 to +6)
CA: Competitive Advantage (X axis; values varies from -1 to -6)
External strategic dimensions:
IS: Industry Strength (X axis; values varies from +1 to +6)
ES: Environmental Stability (Y axis; values varies from -1 to -6)
Here is the SPACE Matrix analysis of our brand:
Our brand falls in the Aggressive category. The following actions would be potential options for a company in this position:
Focus on products that can really compete with other businesses
A focused marketing campaign to gain a larger market share
Focus on offering competitive price without compromising on quality
Look for potential companies to take over and increase the market share
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